Save the Elephants (STE), recognises the rapidly increasing demand for ivory as a threat to elephant survival. Seizures of illegal ivory, and ivory prices reached an all time high worldwide in 2011, accompanied by record levels of illegal killing of elephants in the four regions of Africa, which continues to escalate in 2012. A major increase in poaching has been reported from study sites in East Africa, symptomatic of an Africa wide problem. Governments, conservationists and the general public need to react fast to counter, with new ideas, this poaching surge both at the demand level and in the field.

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Poaching

Black ivory

Last year was dreadful for African elephants. This year may be worse

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Educating Chinese shoppers about the bloody origins of their purchase would help. There is currently an advertising campaign in China to do so. It features Chinese celebrities, like Yao Ming, a basketball star, and Ding Junhui, a snooker player, urging people not to buy products from endangered species. “When the buying stops,” they say, “the killing can too.”

Iain Douglas-Hamilton, Founder, Save the Elephants

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