We believe the future of the elephant is best supported by four pillars of endeavour:
We support vital research on elephant behaviour and ecology and have pioneered GPS radio tracking in Africa to provide fresh insight into elephants' ways of life. By understanding elephant needs and movements, we can approach conservation from an elephant's perspective
We assist wildlife departments in their fight against ivory traders and poachers. We protect and monitor elephants with aerial surveillance and early warning systems for poaching and believe that a renewed ivory trade remains the greatest potential threat to elephants.
We involve local people in research and education to develop a conservation ethic based on local knowledge and elephant needs, and recognise that the best potential ambassadors for elephants are the people with whom they share their land.
Elephants are intelligent creatures with complex levels of consciousness and we intend to bring this to the world's attention. We disseminate this locally and internationally through films, publications, a computerised elephant library, a news service and our website.