Lupita in star-studded campaign to save elephants (Kenya)


Grace Kerongo, The Star 

Date Published

Oscar winning actress Lupita Nyong’o has added her clout to a wildlife conservation campaign called #JoinTheHerd.

The campaign aims at stopping the illegal ivory trade and end the years-long poaching of elephants.

Lupita joins a global team of celebrities and conservation groups led by WildAid in the new social movement to make 2016 the year when more African elephants are born than killed.

Actors, musicians, authors and athletes “joining the herd” on social media represent five continents and include Yao Ming (former NBA star), Yoko Ono, Ian Somerhalder  (Vampire Diaries) and Nikki Reed  (The Twilight Saga) , Ali Kiba (Tanzanian music artiste), Lang Lang (virtuoso pianist), Maggie Q ( Nikita and  Scandal), Sir Trevor McDonald (British news presenter), Bo Derek (actress and longtime WildAid ambassador), Kristin Bauer (actress, HBO’s  True Blood ), Laurie David (American environmental activist), Tony Jaa ( Furious 7 ), Amy Tan (author,  The Joy Luck Club ), and Li Bingbing (China’s most famous actress).

Launched internationally in both English and Mandarin, the campaign encourages anyone who cares about elephants to #JoinTheHerd by changing their social media profile photo at

The social media campaign is the first in a year-long series of international campaign activities for Year of the Elephant, including celebrity-hosted events, rallies, and design and photography competitions to celebrate elephants and ensure that the world’s illicit ivory trade is shut down, once and for all.