Elephant Strength Gin supports African wildlife


Bar Magazine

Date Published

Following on from Elephant Sloe Gin and the launch of Maasai tribe
beaded bottles, this spring will see Elephant Gin release Elephant
Strength Gin.

Elephant Strength is a variation on the award winning Elephant London
Dry Gin, stronger than the original at 57% ABV, yet still retaining
the same smooth and balanced character that London Dry has become
celebrated for.

Distilled using 14 botanicals, including rare African ingredients to
create the gin’s distinctive flavour profile, the gin is described as
powerful, intense and full-bodied.

The elegantly designed bottles of Elephant Strength carry the names of
the so called Magnificent Seven: the strongest and most impressive
elephants known to Kruger National Park, South Africa – these bull
elephants all bear tusks weighing more than 50kg each. Kambaku, João,
Dzombo, Mafunyane, Ndlulamithi, Shawu, Shingwedzi have all sadly died,
but Elephant Gin wants these legends to live on by naming the new
batches of Elephant Strength after them.

The founders of Elephant Gin have dedicated themselves to combining a
great passion for gin with the love for the African wildlife. In 2013,
they developed the award-winning Elephant London Dry Gin (45%) that
uses rare African botanicals and focuses on resolutely artisan
production methods. Since December 2015, the company has complemented
its portfolio with an aromatic Elephant Sloe Gin (35%) and in March
2017 introduced a full-bodied Elephant Strength (57%).