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WWF Thailand representative Janpai Ongsiriwittaya led alliances of the fund in launching “Stop Buying Ivory: Ivory Free Thailand”, a campaign centering around 2 series of advertisements which attracted the participation of celebrity Tony Ja and famed Thai national football team coach Kriatisak Senamuang. The icons joined in the effort to dissuade Thai citizens from buying, using or receiving elephant ivory and for the government to exert more effort in ending the animal trade.
WWF Thailand has made known Thailand is ranked number 2 in the world for illegal ivory sales and serves as a transit country for the detrimental good. It stated that new values must be instilled in Thai society to remedy the problem.