Stop Demand
At the heart of the trade is the appetite of consumers, many of who do not know they are killing elephants to fuel their love for jewelry. Our job then is to find innovative ways to grab their attention and spread the message. What better start to a campaign than to interest a larger-than-life world famous basketball player? Yao Ming’s stay with us at our Samburu research centre has led to a powerful campaign using billboards and TV public service announcements to tell the world that When The buying stops, the killing can too. ‘Save the Elephants’ David Daballen made great friends with Yao, and went to China to launch the campaign, a collaboration between STE, Wildaid, AWF and of course, the Yao Ming Foundation.
Next, we got actress and UNEP Goodwill ambassador Li Bingbing involved. Bingbing, actress in Resident Evil got exposed tot the same beautiful elephants we know so well in Samburu, and then came face to face with a poached matriarch. Bingbing’s reaction was to start a campaign that is taking a Chinese social media by storm. Managing to clinch title of strongest trending topic on Weibo since 2009 it has dawned a new era for elephant awareness.
At a higher level, 2014 was a year that rekindled old ties formed through Iain’s trip to China courtesy of the Heritage Foundation, as well as a visit to Save the Elephants’ research facility from Chinese government officials. Presenting leaders of consumer states with hard facts will be crucial to winning the battle against disobliging policy which inadvertently fuels the killing of thousands of elephants each year.
Donate
The fate of elephants is in the balance. The record price of ivory has attracted organised crime, rebel militias and even terrorist groups, fuelling a surge of poaching across the continent. Without the outstanding support and generosity of our donors, STE would not be able to continue securing a future for the elephants. We urgently need your support, while there is still time. You can be of vital assistance by donating to either our core funds or to any of our projects.
Spread the Word
The fate of elephants is in the balance. The record price of ivory has attracted organised crime, rebel militias and even terrorist groups, fuelling a surge of poaching across the continent. Without the outstanding support and generosity of our donors, STE would not be able to continue securing a future for the elephants. We urgently need your support, while there is still time. You can be of vital assistance by donating to either our core funds or to any of our projects.
How You Can Help
Over the last years our world-leading conservation efforts have been possible thanks to the dedication and generosity of loyal supporters. To join them you can donate in a number of ways:
Elephants are fast disappearing from the wild. Without urgent, international action they could be gone within a generation. The Elephant Crisis Fund provides rapid, catalytic support for the most effective projects designed to stop the killing, thwart traffickers and end the demand for ivory. 100% of all donations reach the field.
Save the Elephants is funded almost entirely by private donations. It is only through the generous support of donors that we are able to continue our important elephant conservation work. We rely entirely on funds, grants and donations from around the world, so thank you for helping us to secure a future for these fascinating creatures.
Our unique brand of conservation education encourages students to become ambassadors of their rich environment. We also give opportunities to friends around the world to help educate young minds and improve the infrastructure of their schools. Sponsor a child & help build a future for wildlife.